Mobile
User
Growth
Trends
2022

Highlights

• Quick Commerce was the topmost category with 144% growth.

• Job portals faced pushback due to a flat job market, differing from 2021 trends.

• Fintech apps saw ~2x growth across Tier I, II and III cities compared to 2021.

• Social & Content apps saw a growth a 112.64% growth rate, witnessing a spike due to major sporting events and the holiday season.

• Online Travel Agency (OTA) picked up momentum in H2 2022